The EM30 is truly a phone for people who want to be a ROKR. The ModeShift keypad is just one of the unique features that Motorola offers with this phone. This feature allows the keypad to take on a new illumination and thus the key designation changes according to different contexts. This means that every action has its own dedicated key so you won’t have to remember what the same button does for every action. Using the ModeShift software the phone transforms from a phone into a dedicated music player in a snap leaving everyone who looks upon it amazed.
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